• From Market Opportunity to Sales Reality

    • We design go-to-market and channel strategies that align products, channels, and sales forces with how customers really buy—turning ambition into profitable growth.

  • What We Do

    Show off your projects, features, or clients in this section

    Section image

    Feature

    • Go-to-Market Strategy

    模块一：市场进入（GTM）战略

    Core Issues / 核心议题: Market Opportunity（市场机会） · Customer Segmentation（客户细分） · Value Proposition（价值主张）
    Starting with the customer, not the product.
    从客户出发，而不是从产品出发。

      • Customer & Market Opportunity Assessment / 客户与市场机会评估:
        • Quantifying where money is made by segment, product, and channel, and sizing the realistic prize.
        • 量化不同细分、产品与渠道的赚钱空间，评估“真正可触达的市场蛋糕”。bain.com

    Customer Buying Journey Mapping / 客户购买旅程映射:

      • Understanding how customers really buy (search, evaluate, purchase, renew) to design touchpoints and coverage.
      • 理解客户真实购买路径（搜索、评估、购买、续约），以设计触点与覆盖模式。
    • Offering & Pricing Alignment / 产品与定价对齐:
      • Aligning product portfolios and pricing models with customer value and willingness to pay across channels.
    Section image

    Feature

    Module II: Route-to-Market & Channel Design

    模块二：通路模式与渠道设计

    Core Issues / 核心议题: Route-to-Market（通路/渠道模式） · Channel Mix（渠道组合） · Partner Economics（伙伴经济）
    Choosing the right path to every customer.
    为每一类客户选择最合适的到达路径。

    Route-to-Market Strategy / 通路战略:

      • Deciding where to use direct sales, partners, digital, or hybrid models based on customer economics and buying behavior.bain.com

    基于客户经济性与购买行为，决定直销、合作伙伴、数字化或混合模式在不同场景的应用。

      • Channel Mix Optimization / 渠道组合优化:
        • Designing the right mix of distributors, resellers, platform partners, and digital channels to maximize reach and margin.
        • 设计分销商、经销商、平台伙伴与数字渠道的最佳组合，最大化触达与利润。
      • Channel Partner Economics & Selection / 渠道伙伴经济性与选择:
        • Defining selection criteria, rebate structures, and performance programs to build a profitable, loyal partner ecosystem.bain.com

    明确伙伴选择标准、返利结构与绩效计划，构建盈利且忠诚的伙伴生态。

      • [Learn More / 深入了解 ->]
    • Module III: Sales Force & Coverage Model

    Feature

      • Module III: Sales Force & Coverage Model

    模块三：销售队伍与覆盖模型

    Core Issues / 核心议题: Sales Coverage（销售覆盖） · Territory Design（区域设计） · Roles & Incentives（角色与激励）
    Putting your sales force where the money is.
    把销售资源投到真正赚钱的地方。

    Coverage Model Design / 覆盖模型设计:

      • Designing roles (hunter / farmer / specialist), territories, and headcount models to align sales capacity with market opportunity.bain.com

    设计“猎人/农夫/专家”角色、区域与人员配置，让销售能力与市场机会对齐。

      • Territory & Quota Planning / 区域与配额规划:
        • Using data-driven territory design and quota allocation to balance workload and potential, and reduce conflict.
        • 用数据驱动区域划分与配额分配，平衡工作负荷与潜力，减少内部冲突。
      • Incentive & Performance Management / 激励与绩效管理:
        • Designing compensation, SPIFs, and performance metrics to drive the right sales behaviors and channel collaboration.
        • 设计薪酬、短期激励与绩效指标，驱动正确的销售行为与渠道协作。
      • [Learn More / 深入了解 ->]
    • Module IV: Commercial Excellence & Execution

    模块四：卓越商业化与执行

    Core Issues / 核心议题: Sales Ops（销售运营） · CRM & Tools（CRM与工具） · Playbooks（作战手册）
    Turning strategy into repeatable wins.
    把战略变成可复制的胜利。

    Sales Playbook & Process Design / 销售作战手册与流程设计:

      • Building stage-based sales plays, talk tracks, and tools to improve conversion and forecast accuracy.
      • 构建分阶段的销售打法、话术与工具，提升转化率与预测准确度。
    • Sales Ops & Commercial Analytics / 销售运营与商业化分析:
      • Strengthening sales operations, pipeline management, and analytics to turn GTM into a well-run machine.bain.com

    强化销售运营、管线管理与分析，把GTM变成一台运转良好的机器。

      • Digital & Virtual Selling / 数字化与远程销售:
        • Integrating digital channels, remote selling, and self-service into the GTM model to meet modern buyer expectations.bain.com

    Feature

    • Go-to-Market Strategy

    模块一：市场进入（GTM）战略

    Core Issues / 核心议题: Market Opportunity（市场机会） · Customer Segmentation（客户细分） · Value Proposition（价值主张）
    Starting with the customer, not the product.
    从客户出发，而不是从产品出发。

      • Customer & Market Opportunity Assessment / 客户与市场机会评估:
        • Quantifying where money is made by segment, product, and channel, and sizing the realistic prize.
        • 量化不同细分、产品与渠道的赚钱空间，评估“真正可触达的市场蛋糕”。bain.com

    Customer Buying Journey Mapping / 客户购买旅程映射:

      • Understanding how customers really buy (search, evaluate, purchase, renew) to design touchpoints and coverage.
      • 理解客户真实购买路径（搜索、评估、购买、续约），以设计触点与覆盖模式。
    • Offering & Pricing Alignment / 产品与定价对齐:
      • Aligning product portfolios and pricing models with customer value and willingness to pay across channels.
      • 让产品组合与定价模型与客户价值及支付意愿在各渠道对齐。
    • [Learn More / 深入了解 ->]
  • Module II: Route-to-Market & Channel Design

    • 模块二：通路模式与渠道设计

    Core Issues / 核心议题: Route-to-Market（通路/渠道模式） · Channel Mix（渠道组合） · Partner Economics（伙伴经济）
    Choosing the right path to every customer.
    为每一类客户选择最合适的到达路径。

    Route-to-Market Strategy / 通路战略:

      • Deciding where to use direct sales, partners, digital, or hybrid models based on customer economics and buying behavior.bain.com

    基于客户经济性与购买行为，决定直销、合作伙伴、数字化或混合模式在不同场景的应用。

      • Channel Mix Optimization / 渠道组合优化:
        • Designing the right mix of distributors, resellers, platform partners, and digital channels to maximize reach and margin.
        • 设计分销商、经销商、平台伙伴与数字渠道的最佳组合，最大化触达与利润。
      • Channel Partner Economics & Selection / 渠道伙伴经济性与选择:
        • Defining selection criteria, rebate structures, and performance programs to build a profitable, loyal partner ecosystem.bain.com

      明确伙伴选择标准、返利结构与绩效计划，构建盈利且忠诚的伙伴生态。

        • [Learn More / 深入了解 ->]
      • Module III: Sales Force & Coverage Model

    模块三：销售队伍与覆盖模型

    Core Issues / 核心议题: Sales Coverage（销售覆盖） · Territory Design（区域设计） · Roles & Incentives（角色与激励）
    Putting your sales force where the money is.
    把销售资源投到真正赚钱的地方。

    Coverage Model Design / 覆盖模型设计:

      • Designing roles (hunter / farmer / specialist), territories, and headcount models to align sales capacity with market opportunity.bain.com

    设计“猎人/农夫/专家”角色、区域与人员配置，让销售能力与市场机会对齐。

      • Territory & Quota Planning / 区域与配额规划:
        • Using data-driven territory design and quota allocation to balance workload and potential, and reduce conflict.
        • 用数据驱动区域划分与配额分配，平衡工作负荷与潜力，减少内部冲突。
      • Incentive & Performance Management / 激励与绩效管理:
        • Designing compensation, SPIFs, and performance metrics to drive the right sales behaviors and channel collaboration.
        • 设计薪酬、短期激励与绩效指标，驱动正确的销售行为与渠道协作。
      • [Learn More / 深入了解 ->]
    • Module IV: Commercial Excellence & Execution

    模块四：卓越商业化与执行

    Core Issues / 核心议题: Sales Ops（销售运营） · CRM & Tools（CRM与工具） · Playbooks（作战手册）
    Turning strategy into repeatable wins.
    把战略变成可复制的胜利。

    Sales Playbook & Process Design / 销售作战手册与流程设计:

      • Building stage-based sales plays, talk tracks, and tools to improve conversion and forecast accuracy.
      • 构建分阶段的销售打法、话术与工具，提升转化率与预测准确度。
    • Sales Ops & Commercial Analytics / 销售运营与商业化分析:
      • Strengthening sales operations, pipeline management, and analytics to turn GTM into a well-run machine.bain.com

    强化销售运营、管线管理与分析，把GTM变成一台运转良好的机器。

      • Digital & Virtual Selling / 数字化与远程销售:
        • Integrating digital channels, remote selling, and self-service into the GTM model to meet modern buyer expectations.bain.com

  • What We Do

    Show off your projects, features, or clients in this section

    Feature

    Use a text section to describe your values, show more info, summarize a topic, or tell a story. Lorem ipsum dolor sit

    • A GTM System, Not a One-Off Plan
      • 是一套系统，而不是一个一次性计划
    • Content / 内容:
      • We don’t stop at slide decks. We design the full commercial system—channels, coverage, incentives, and tools—and work side-by-side with you to make it happen.
      • 我们不止步于PPT。我们设计完整的商业化系统——渠道、覆盖、激励与工具——并陪你一起落地。
    • Key Points:
      • Customer-Centered, Not Product-Centered / 以客户为中心，而不是以产品为中心:
        • Every decision starts with how customers buy, not how your org is structured today.
        • 每一个决策都从“客户如何购买”出发，而不是从现有组织架构出发。
      • Data-Driven Choices / 数据驱动的选择:
        • We use customer economics, profitability analysis, and benchmarks to make trade-offs explicit and fact-based.bain.com

        用客户经济性、盈利性分析与对标数据，让权衡决策显性化、基于事实。

        • End-to-End Execution / 端到端落地:
          • From strategy to sales plays, territory plans, and partner programs, we ensure change happens on the ground.
          • 从战略到销售打法、区域计划与伙伴项目，确保改变在一线真正发生。
        • Global Standards, Local Reality / 全球标准，本地现实:
          • We combine global GTM best practices with deep local market understanding to design models that work in each market.

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    Feature

    Use a text section to describe your values, show more info, summarize a topic, or tell a story. Lorem ipsum dolor sit amet, cum aliquam inermis consequuntur eu, cu zril tempor reformidans nam, ut pri democritum consectetuer.

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  • Exh&ExP

    we try to maximize the value of artist, brand, and regional culture through audio-visual aesthetics

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    Booth Model

    Section image

    Top audio-visual technology

  • site selection

    Based on the product characteristics, consider factors like location, transportation convenience, and supporting facilities to select the optimal site.

    stage design

    We fully leverage the roles of lines, textures, colors, and lighting in outdoor and indoor spatial planning, maximizing the design aesthetics by integrating landscapes, architecture, and ecology into the design.

    event planning

    From date arrangement,security to organizng coordination,we work to gurantee that each component of the event unflods seamlessly and securely

  • the commercial activity of selling goods or services directly to end consumers, representing the final stage of the supply chain. Retailers purchase products from manufacturers, wholesalers, or distributors and sell them to individual customers through offline stores, e-commerce platforms, or mobile channels.

  • A typical supply chain flow:

    Manufacturer → Wholesaler/Distributor → Retailer → Consumer

    • Retailers

    serve as the "last mile" connecting the supply chain to consumers.

    • Optimizing retail improves

    inventory turnover, customer experience, and sales efficiency

    .

    Business-to-Consumer (B2C) Focus

    • Unlike wholesale (B2B), retail transactions target individual or household users.
    • Examples: Supermarkets, clothing stores, and e-commerce platforms (e.g., Amazon, Taobao) are typical retail formats.

    Small-Volume, High-Frequency Transactions

    • Retail transactions are usually smaller in volume but higher in frequency (e.g., daily necessities, food).

    Diverse Sales Channels

    • Offline Retail

    : Physical stores, convenience stores, shopping malls, etc.

    • Online Retail (E-commerce)

    : Platforms like Tmall, JD.com, social commerce (e.g., Douyin shops), and DTC brand websites (e.g., Nike.com).

    • Omnichannel Retail

    : Integration of online and offline (e.g., Hema’s "online order + offline pickup" model).


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