Module I: Crisis Preparedness & Readiness

模块一：危机准备与就绪

Core Issues / 核心议题： Crisis Governance（危机治理） · Plans & Playbooks（预案与手册） · Training & Simulations（培训与演练）
The best time to manage a crisis is before it happens.
管理危机的最佳时间，是在它发生之前。

• Crisis Capability Assessment / 危机能力评估：
• Evaluating your organization’s current ability to detect, assess, and respond to crises, and benchmarking against leading practices.pwc.com

评估组织在监测、评估和应对危机方面的现有能力，并与最佳实践对标。

• Crisis Plans & Playbooks / 危机预案与行动手册：
• Developing clear plans that define roles, escalation triggers, and communication protocols across scenarios (cyber, product, ESG, executive misconduct, etc.).pwc.com

制定清晰预案，明确不同场景（网络攻击、产品事故、ESG事件、高管不当行为等）下的角色、升级触发条件和沟通协议。

• Training & Simulations / 培训与演练：
• Running tabletop and live exercises to build “muscle memory” for leaders and crisis teams, so they can act decisively under pressure.pwc.com

通过桌面推演与实战演练，为领导层和危机团队建立“肌肉记忆”，在高压下果断行动。

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• Module II: Crisis Response & Command Centre

模块二：危机响应与指挥中心

Core Issues / 核心议题： Command Centre（指挥中心） · Stakeholder Mapping（利益相关方映射） · Decision Support（决策支持）
Fast, coordinated action when every minute counts.
在每一分钟都至关重要时，快速、协调地行动。

Crisis Command Centre Setup / 危机指挥中心搭建：

• Establishing a physical or virtual command centre as the central hub for decision-making, information sharing, and coordination.pwc.com

建立实体或虚拟指挥中心，作为决策、信息共享与协调的中枢。

• Strategic Response & Coordination / 战略响应与协调：
• Defining governance, workstreams, and decision rights to ensure alignment between communications, operations, legal, and regulators.pwc.com

明确治理、工作流与决策权限，确保沟通、运营、法务与监管之间的协同。

• Real-Time Monitoring & Intelligence / 实时监测与情报：
• Providing monitoring tools and expert analysis to track public sentiment, media coverage, and operational impacts as the crisis evolves.
• 提供监测工具与专家分析，随危机发展跟踪公众情绪、媒体报道与运营影响。
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• Module III: Crisis Communications & Reputation

模块三：危机沟通与声誉管理

Core Issues / 核心议题： Narrative Strategy（叙事策略） · Media & Social Media（媒体与社交媒体） · Stakeholder Trust（利益相关方信任）
What you say and how you say it shapes the outcome.
说什么、怎么说，决定了最终结果。

Crisis Narrative & Messaging / 危机叙事与信息：

• Crafting clear, honest narratives that balance transparency with legal and regulatory constraints.
• 打造清晰、诚实的叙事，在透明度与法律/监管约束之间取得平衡。
• Media & Social Media Management / 媒体与社交媒体管理：
• Managing press conferences, statements, and social media engagement to avoid escalation and misinformation.
• 管理新闻发布会、声明与社交媒体互动，避免事态升级与错误信息扩散。
• Stakeholder Communication / 利益相关方沟通：
• Designing tailored communication plans for investors, regulators, employees, customers, and partners to maintain confidence.pwc.com

针对投资者、监管机构、员工、客户与合作伙伴设计定制化沟通计划，维持信心。

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• Module IV: Business Continuity & Operational Resilience

模块四：业务连续性与运营韧性

Core Issues： BCP / DR（业务连续性计划/灾难恢复） · Supply Chain（供应链） · Critical Operations（关键运营）
Keeping the business running while you manage the crisis.

Business Continuity Planning (BCP)：

• Reviewing and strengthening BCP and disaster recovery plans to ensure critical functions can continue during disruption.bdo.com
• Supply Chain & Operational Resilience：
• Identifying single points of failure in supply chains and operations, and building redundancy and alternative solutions.
• Technology & Cyber Resilience：
• Integrating cyber incident response with broader crisis management to protect data and systems.

Module V: Post-Crisis Recovery & Learning

Core Issues： Recovery Roadmap · Remediation · After-Action Review
Emerging stronger, not just older, from a crisis.

Recovery & Remediation Roadmap：

• Designing a roadmap to restore operations, address root causes, and implement remediation measures.
• After-Action Review & Lessons Learned：
• Facilitating structured reviews to capture lessons learned and update plans and controls.pwc.com
• Long-Term Reputation Repair：
• Developing sustained communication and stakeholder engagement programs to rebuild trust over time.