• rom Chaos to Control: Protect Value When It Matters Most
      • 从混乱到掌控：在关键时刻保护价值
    • Sub-headline / 副标题：
      • Crises do not announce themselves. We help you prepare, respond, and recover—so you can protect operations, reputation, and stakeholder trust when it matters most.
      • 危机从不会提前打招呼。我们帮助你准备、应对和恢复——在关键时刻保护运营

  • What We Do

    Show off your projects, features, or clients in this section

    Feature

    Module I: Crisis Preparedness & Readiness

    模块一：危机准备与就绪

    Core Issues / 核心议题： Crisis Governance（危机治理） · Plans & Playbooks（预案与手册） · Training & Simulations（培训与演练）
    The best time to manage a crisis is before it happens.
    管理危机的最佳时间，是在它发生之前。

    • Crisis Capability Assessment / 危机能力评估：
      • Evaluating your organization’s current ability to detect, assess, and respond to crises, and benchmarking against leading practices.pwc.com

    评估组织在监测、评估和应对危机方面的现有能力，并与最佳实践对标。

      • Crisis Plans & Playbooks / 危机预案与行动手册：
        • Developing clear plans that define roles, escalation triggers, and communication protocols across scenarios (cyber, product, ESG, executive misconduct, etc.).pwc.com

      制定清晰预案，明确不同场景（网络攻击、产品事故、ESG事件、高管不当行为等）下的角色、升级触发条件和沟通协议。

        • Training & Simulations / 培训与演练：
          • Running tabletop and live exercises to build “muscle memory” for leaders and crisis teams, so they can act decisively under pressure.pwc.com

        通过桌面推演与实战演练，为领导层和危机团队建立“肌肉记忆”，在高压下果断行动。

          • [Learn More / 深入了解 ->]
          • Module II: Crisis Response & Command Centre

        模块二：危机响应与指挥中心

        Core Issues / 核心议题： Command Centre（指挥中心） · Stakeholder Mapping（利益相关方映射） · Decision Support（决策支持）
        Fast, coordinated action when every minute counts.
        在每一分钟都至关重要时，快速、协调地行动。

        Crisis Command Centre Setup / 危机指挥中心搭建：

          • Establishing a physical or virtual command centre as the central hub for decision-making, information sharing, and coordination.pwc.com

        建立实体或虚拟指挥中心，作为决策、信息共享与协调的中枢。

          • Strategic Response & Coordination / 战略响应与协调：
          • Defining governance, workstreams, and decision rights to ensure alignment between communications, operations, legal, and regulators.pwc.com

          明确治理、工作流与决策权限，确保沟通、运营、法务与监管之间的协同。

          • Real-Time Monitoring & Intelligence / 实时监测与情报：
          • Providing monitoring tools and expert analysis to track public sentiment, media coverage, and operational impacts as the crisis evolves.
          • 提供监测工具与专家分析，随危机发展跟踪公众情绪、媒体报道与运营影响。
          • [Learn More / 深入了解 ->]
          • Module III: Crisis Communications & Reputation

          模块三：危机沟通与声誉管理

          Core Issues / 核心议题： Narrative Strategy（叙事策略） · Media & Social Media（媒体与社交媒体） · Stakeholder Trust（利益相关方信任）
          What you say and how you say it shapes the outcome.
          说什么、怎么说，决定了最终结果。

          Crisis Narrative & Messaging / 危机叙事与信息：

          • Crafting clear, honest narratives that balance transparency with legal and regulatory constraints.
          • 打造清晰、诚实的叙事，在透明度与法律/监管约束之间取得平衡。
          • Media & Social Media Management / 媒体与社交媒体管理：
          • Managing press conferences, statements, and social media engagement to avoid escalation and misinformation.
          • 管理新闻发布会、声明与社交媒体互动，避免事态升级与错误信息扩散。
          • Stakeholder Communication / 利益相关方沟通：
          • Designing tailored communication plans for investors, regulators, employees, customers, and partners to maintain confidence.pwc.com

          针对投资者、监管机构、员工、客户与合作伙伴设计定制化沟通计划，维持信心。

          • [Learn More / 深入了解 ->]
          • Module IV: Business Continuity & Operational Resilience

          模块四：业务连续性与运营韧性

          Core Issues / 核心议题： BCP / DR（业务连续性计划/灾难恢复） · Supply Chain（供应链） · Critical Operations（关键运营）
          Keeping the business running while you manage the crisis.
          在管理危机的同时，让业务持续运转。

          Business Continuity Planning (BCP) / 业务连续性计划：

          • Reviewing and strengthening BCP and disaster recovery plans to ensure critical functions can continue during disruption.bdo.com

          审查并加强业务连续性计划与灾难恢复方案，确保中断期间关键职能持续运作。

          • Supply Chain & Operational Resilience / 供应链与运营韧性：
          • Identifying single points of failure in supply chains and operations, and building redundancy and alternative solutions.
          • 识别供应链与运营中的单点故障，构建冗余与替代方案。
          • Technology & Cyber Resilience / 技术与网络韧性：
          • Integrating cyber incident response with broader crisis management to protect data and systems.
          • 将网络安全事件响应纳入更广泛的危机管理，保护数据与系统。
          • [Learn More / 深入了解 ->]
          • Module V: Post-Crisis Recovery & Learning

          模块五：危机后恢复与学习

          Core Issues / 核心议题： Recovery Roadmap（恢复路线图） · Remediation（整改） · After-Action Review（事后复盘）
          Emerging stronger, not just older, from a crisis.
          从危机中不仅“熬过来”，而是“变强”。

          Recovery & Remediation Roadmap / 恢复与整改路线图：

          • Designing a roadmap to restore operations, address root causes, and implement remediation measures.
          • 制定恢复运营、解决根本原因与落实整改措施的路线图。
          • After-Action Review & Lessons Learned / 事后复盘与经验提炼：
          • Facilitating structured reviews to capture lessons learned and update plans and controls.pwc.com

          组织结构化复盘，提炼经验教训并更新预案与控制措施。

          • Long-Term Reputation Repair / 长期声誉修复：
          • Developing sustained communication and stakeholder engagement programs to rebuild trust over time.
          • 设计持续的沟通与利益相关方参与项目，逐步重建信任。
          • [Learn More / 深入了解 ->]

    Feature

    • When It Hits the Fan, We Bring Order
      • 当麻烦真正来临时，我们带来秩序
    • Content / 内容：
      • We combine crisis experience, communication expertise, and operational know-how. We have stood next to boards and CEOs in their darkest hours—helping them act fast, speak clearly, and protect what matters.
      • 我们结合危机经验、沟通专长与运营能力，曾站在董事会与 CEO 身边度过最艰难时刻——帮助他们快速行动、清晰表达，并保护最重要的价值。
    • Key Points：
      • Full-Lifecycle Focus / 全生命周期视角：
        • From “before” to “during” to “after,” we build lasting resilience, not one-time rescue.
        • 从“事前”到“事中”到“事后”，我们构建持续韧性，而不是一次性救火。
      • Battle-Tested Teams / 实战经验团队：
        • Our team has led crisis responses across cyber attacks, product recalls, executive misconduct, and regulatory investigations.
        • 团队曾主导网络攻击、产品召回、高管不当行为、监管调查等多类危机响应。
      • Integrated Communications & Operations / 沟通与运营一体化：
        • We connect what you say with what you do, ensuring consistency between narrative and operational reality.
        • 将“说什么”与“做什么”打通，确保叙事与运营现实一致。
      • Global, Local, and Cultural / 全球、本地与文化敏感：
        • We understand different regulatory environments, media landscapes, and cultural expectations, and adapt responses accordingly.
        • 理解不同监管环境、媒体环境与文化差异，并据此调整响
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